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CTRL Stepped Booklet

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Description

Marketing piece for the Center for Teaching, Research & Learning at American University. The color tabs follow the logo colors. The headlines (on the tabs) are the same font as the CTRL and AU logos for consistency. The text font is News Gothic, an elegant sans serif that is condensed and is extremely readable at a small point size (given the book size and format, we needed to concentrate a lot of information in little room). That allowed for relatively wide margins and enough leading to let the text breathe. The bullets are the same colors as the corresponding tabs, while the text is the same blue as the cover.

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